For $w \in \mathbb{C}$ we define the projective curve $$p(x,y,z):= x^3+y^3+z^3+wxyz.$$
Now I have to find all $w \in \mathbb{C}$ for which the projective curve $p(x,y,z)$ is singular and show that for this $w$ the curve $p(x,y,z)$ is reducible (and finding the prime factorization).
If you multiply $3x^2 +wyz =0$ by $x$ and similarly for the other equations, you can cancel the $xyz$ terms and conclude $x^3 = y^3 = z^3$. Thus $y=a^i x$ and $z=a^jx$, where $a$ is a primitive cube root of unity. The equations become $3 +w a^{i+j}=0,$ $3a^{2i} + wa^j = 0$ and $3a^{2j} + wa^i = 0,$ each of which lets you conclude $w = -3a^{-i-j}.$ So the curve seems to be singular iff $w = -3a^k$ for some $k$.
edit. Regarding the factorisation: You can factor $x^3 + y^3 + z^3 - 3xyz = (x + y + z)(\text{something}).$ You can obtain the factorisations in the other cases by (e.g.) replacing $x$ by $a^kx.$