Guillemin and Pollack define a focal point of a hypersurface $X \subset \mathbb{R}^n$ to be a critical value of the normal bundle map $h: N(X) \to \mathbb{R}^n$ defined by $h(x,v) =x+v$.
What does this really mean intuitively?
I'm asked to find the focal points of the parabola $y=x^2$ in $\mathbb{R}^2$. At any point $(x,x^2) \in X$ (the parabola), the normal to the tangent space should be the line $y= -x/2$. But I'm not sure where to go from here.
The idea given by @Ted Shifrin is correct. I just give some illustration here.
The key point is to comprehend the derivative of the normal bundle map. Although it has a linear form, $dh_{x,v}$ is not equal to $h$ since the parametrization of $N(X)$ is not simply the identity( even though $dimN(X)=n$. See p.71 of Pollack). In order to clarify the structure of $dh_{x,v}$, let $x=(t,t^2)$. Then for $t\neq 1$, $v$ can be expressed as $s\cdot(1,-\frac{1}{2t})$, which implies $$ h(t,s)=(t,t^2)+(s,-\frac{s}{2t})=(t+s,t^2-\frac{s}{2t}) $$ In this form, the domain $h$ is set to be open in $R^2$, which leads to the derivative $$ dh_{t,s}=(1,1;2t+\frac{s}{2t^2},-\frac{1}{2t}) $$ Hence the critical point occurs iff $2t+\frac{s}{2t^2}+\frac{1}{2t}=0$. Incorporate it into $h(t,s)$, we know the critical value can be expressed as $$ h(t,s(t))=(t-(t+4t^3),t^2+\frac{t+4t^3}{2t})=(-4t^3,\frac{1}{2}+3t^2) $$ that is the curve we requires, with some appropriate modification on $t=0$.