There is a natural functor from Ring to the category of groups, $\mathrm{Grp}$, which sends each ring $R$ to its group of units $U(R)$ and each ring homomorphism to the restriction to $U(R)$.
I have never heard of a "natural functor" before and haven't found it online. Is this simply a natural transformation in the category of categories (where functors are morphisms)?
If so, how do we formalize the notion that the above mentioned functor is natural?
A "Natural" functor is typically a functor that arises from a natural mathematical situation, ie. $U:\textbf{Ring} \rightarrow \textbf{Grp}$ described as earlier, $F:\textbf{Ring}\rightarrow \textbf{Ab}$ sends a ring to its underlying abelian group, and morphisms to abelian group homomorphisms.
Various constructions can be described in terms of functors, which was the motivation for Category Theory to begin with.