I am trying to obtain an approximation for $e^x$ of the form $\frac{ax+b}{cx+d}$ using the Maclaurin series for $e^x$.
$\frac{ax+b}{cx+d}=e^x=1+x+\frac{x^2}{2}+\cdots\approx 1+x \\ ax+b = (1+x)(cx+d)=d+x(c+d)+cx^2\approx d+x(c+d) \\ 0 = (d-b) + x(c + d - a)$
which gives rise to two constraints: $d=b$ and $c+d-a=0\Rightarrow d = a-c=b$, which after substituting back into the original expression produces $$ e^x\approx \frac{ax+a - c}{cx + a - c}=\frac{a(x+1)+c}{c(x-1)-a} $$
Which reduces the expression down to 2 variables however I have no idea how to solve for the coefficients.
When $x\to 0$ then let's expand your fraction
$$\frac{ax+b}{cx+d}=\frac bd+\frac{(ad-bc)}{d^2}\ x+\frac{-(ad-bc)c}{d^3}\ x^2+ \frac{(ad-bc)c^2}{d^4}x^3+o(x^3)$$
And you have to identify to the Taylor Expansion of $e^x$.
$\displaystyle 1=\frac bd\iff b=d$
$\displaystyle 1=\frac{(ad-bc)}{d^2}\iff a-c=d$
$\displaystyle \frac 12=\frac{-(ad-bc)c}{d^3}\iff d=-2c$
And we are done, since this completely determine $a,b,c,d$ (ignoring proportionality factor which will disappear in the fraction).
Note that the next term evaluates to $\displaystyle\frac{x^3}4$ so the approximation cannot go be better than $O(x^3)$.
Finally you get
$$\frac{2+x}{2-x}$$