I have this thorem in my book, H', denotes the dual space, that is the set of bounded linear operators from X to the field over X.
The way they got the unique element seems very interesting. Does it follow from the proof of the theorem, that if z is any element in H, and if $f(z)\ne 0$ , then $\frac{z}{f(z)\|z\|^2}$, must be unique?
Is there a simpler way of proving this? That is, lets just say that you only get the info that you have a Hilbert space, you have a bounded linear operator $f: H \rightarrow \mathbb{F}$, then it holds that if $f(z_1)\ne 0$, and $f(z_2)\ne 0$, then $\frac{z_1}{f(z_1)\|z_1\|^2}=\frac{z_2}{f(z_2)\|z_2\|^2}$? Is there a simple proof of this?

You forgot another constraint that $z$ has to follow which is $z \in (\ker f)^\perp$.
Then it is true that if $z_1$ and $z_2$ are such that $f(z_1)\neq 0$ and $f(z_2) \neq 0$, $\frac{z_1}{f(z_1)\|z_1\|^2}=\frac{z_2}{f(z_2)\|z_2\|^2}$ and $z_1,z_2 \in (\ker f)^\perp$ you have $z_1=z_2$.