How can I convince someone that $1/3$ is a real number? I've tried explaining to them that you can draw it on a number line but they argue that (and I quote) "there is no number there, what's the number?" when I reply back that it can be written as $0.333...$ in decimal, they say "that's not a number".
I've also tried explaining that you can write the number in a different base system (say, base 12), and it won't have a repeating decimal, but then they go on about numbers must have a base 10 form or something along those lines. They also say that $0.999...$ is not a number and it does not equal $1$ ("there's a bunch of nines, each nine is getting closer, and the difference is $0.000...1$" they say).
Is there a clear and straightforward argument for this, or is it impossible?

I've had this issue too. I like to pose the question in the opposite direction. I would ask them, what numbers ARE real, then? They might answer the integers, or the naturals. But then, it should be possible to argue that the naturals are just as arbitrary as the rationals, they just happen to be more intuitive.
The only valid stances on the issue, in my opinion, is the stance that all numbers are "real", or none of them are.