In a book I am reading, there is the following example:
$$\begin{bmatrix}A &B& C\\B &C& A\\C& A &B\end{bmatrix}$$
The authors say: "As you can see, all the column vectors are orthogonal."
I wonder, how can I see it from this design (latin square), I cannot see the zero dot product involved.
Since
$$(A,B,C)^T(B,C,A)=AB+BC+CA$$
$$(A,B,C)^T(C,A,B)=AC+BA+CB$$
$$(B,C,A)^T(C,A,B)=BC+CA+AB$$
they are orthogonal if and only if $AB+BC+CA=0$.
The book is referring to another concept explained here: if each entry of an n × n "Latin square" is written as a triple (r,c,s), where r is the row, c is the column, and s is the symbol, we obtain a set of $n^2$ triples called the orthogonal array representation of the square.