I'm told a curve of this form $$axy+bx+cy+d=0$$ is a rectangular hyperbola.
But I don't seem to understand where are it's $x^2$ and $y^2$ terms since $x^2-y^2=a$ is also a rectangular hyperbola.
Sorry for the boring question, but did I learn something wrong here?
Yes, $x^2-y^2=a$ with $a\neq 0$ is equation of a rectangular hyperbola.
Its asymptotes are $y=\pm x$ and axes of symmetry $x=0$ and $y=0.$
I assume you know that $y={1 \over x}$ also defines a rectangular hyperbola obtained by a rotation of the first one, where $a=\pm 1.$ The asymptotes are now $x=0$ and $y=0,$ the axes are $y=\pm x.$
The equation $axy+bx+cy+d=0$ (here $a$ is not that from the above part) defines a hyperbola of the second type: its axes are parallel to $y=\pm x,$ thus they are orthogonal.
They pass through the center of the hyperbola $\left(-\frac{c}a,-\frac{b}a\right).$
For more information see this wikipedia article.