The Twin Primes Constant is:
$$\prod_{p > 2 \text{ and a prime }}\left(1 - \frac{1}{(p-1)^2}\right) = 0.6601618158\ldots$$
It appears that in this case $p$ does not have to be a prime. But if that's true, why is it called the twin primes constant?
Brun's constant is:
$$\frac{1}{3} + \sum_{p>3 \text{ and } p,p+2 \text{ are primes }}\left(\frac{1}{p} + \frac{1}{p+2}\right) = 1.902160540\ldots$$
Brun's constant seems straight forward to me. The sum of the reciprocal of twin primes converges so there is no proof in the sum of reciprocals for the infinitude of twin primes.
I am not clear what to make of the twin primes constant. What value does it give? How did Merten use it when he came up with it? Why is it interesting?
It appears to be called the "twin prime constant" because it comes up a lot in theorems and conjectures about twin primes. For example, from the relevant MathWorld page: