How many ways the number $n$ can be written as a product?
I am only looking for the growth rate of the function. Is this an exponential function (after the number of digits $n$)?
Number $1$ can not be used. The number of factors can be completely arbitrary. We include only positive integers.
I'm going to assume we don't care about the order of the factors.
Let's look at an example:
what are the factorisations of 36?
Answer \begin{array}{|c|r|}\hline \text{$1$ part} & 36\\\hline \text{$2$ parts} & 2\cdot 18,\, 3\cdot 12,\, 4\cdot 9,\, 6\cdot 6\\\hline \text{$3$ parts} & 2\cdot 2\cdot 9,\, 2\cdot 3\cdot 6,\, 3\cdot 3\cdot 4\\\hline \text{$4$ parts} & 2\cdot 2\cdot 3\cdot 3\\\hline\end{array}
Using the form of the factorisations as a model we can see that a general factorisation of a number $n$ is of the form $2^{k_2}\cdot 3^{k_3}\cdot 4^{k_4}\cdots$. This suggests a dirichlet generating function (dgf)
$$\begin{align}g(z)=&(2^{-0z}+2^{-1z}+2^{-2z}+\cdots)\times\\&(3^{-0z}+3^{-1z}+3^{-2z}+\cdots)\times (4^{-0z}+4^{-1z}+4^{-2z}+\cdots)\cdots\, .\end{align}$$
Or, since $1/(1-u)=u^0+u^1+u^2+\cdots$, we have:
$$g(z)=\prod_{r=2}^{\infty}\frac{1}{1-r^{-z}}\, .\tag{1}$$
The coefficient of $n^{-z}$ is the number of factorisions of $n$.
If we are interested in the number of parts then we can tag each factor with the variable $y$ to give the $2$-variable dirichlet/ordinary generating function
$$f(y,z)=\prod_{r=2}^{\infty}\frac{1}{1-yr^{-z}}\, .\tag{2}$$
So, the coefficient of $n^{-z}y^p$ in $(2)$ is the number of factorisions of $n$ into $p$ parts.
I'm not sure about growth rates but for more on $(1)$ see this Wikipedia link or the oeis sequence A001055.