$$\cfrac{z}{1+z} \cdot \cfrac{z}{1+z-\cfrac{z}{1+z}} \cdot \cfrac{z}{1+z-\cfrac{z}{1+z-\cfrac{z}{1+z}}} \cdots= 1-\frac{1}{z}$$
I propose that this works for any $z \in C$ if and only if $|z|>1$.
That much I got by experimenting and by the identity I already proved using Euler's continued fraction formula:
$$\cfrac{z}{1+z-\cfrac{z}{1+z-\cfrac{z}{1+z-\cfrac{z}{1+z-\cdots}}}}=\begin{cases}1 & |z| > 1\\z & |z| \leq 1\end{cases}$$
But I don't know how to prove the above product. Any ideas?
Well, let's start by calling the terms of your product $a_n$, that is, $a_1=\frac{z}{1+z}, a_{n+1}=\frac{z}{1+z-a_n}$. Some experimenting suggests the formula:
$$a_n=\frac{z+z^2+...+z^n}{1+z+z^2+...+z^n}=\frac{z(1-z^n)}{1-z^{n+1}}$$
and this can be verified fairly easily by induction. Now, let's consider the partial products:
$$a_1a_2\cdots a_n=\frac{z(1-z^1)}{1-z^{2}}\cdot \frac{z(1-z^2)}{1-z^{3}}\cdots \frac{z(1-z^n)}{1-z^{n+1}}=z^n\frac{1-z}{1-z^{n+1}}=\frac{z-1}{z-z^{-n}}$$
Considering the cases $|z|<1, |z|>1$ separately, we see that: