An arithmetic function is simply a function $f: \mathbb{N} \to \mathbb{C}$. (We're using the convention $0 \notin \mathbb{N}$.)
An arithmetic function $f$ is called multiplicative if $\forall m,n \in \mathbb{N}[gcd(m,n)=1 \to f(mn)=f(m)f(n)]$.
This definition seems easy enough to remember, as $f$ takes products to products in a nice way, at least some of the time. The definition for an additive function, however, seems a little harder to remember.
An arithmetic function $f$ is called additive if $\forall m,n \in \mathbb{N}[gcd(m,n)=1 \to f(mn)=f(m)+f(m)].$
Is there an easy way to remember that "additive" means $f(mn)=f(m)+f(m)$? With my poor memory, how do I avoid making the stupid mistake that it means $f(m+n)=f(m)f(n)$? Or that it means $f(m+n)=f(m)+f(n)$?
Yes, the way to remember it is to know that logarithm is the poster child for an additive function.