I want to teach a newbie the arithmetic law of complex numbers. the law of add is acceptable psychological. but multiply is not. for example, assume $$z = a+bi, w = c+di$$
He (She) may ask me: why not $$zw = ac+bdi$$, why must we define multiply like this: $$zw = ac-bd +i(ad+bc)$$. It is hard to acceptable.
I want to explain, but I am failed. Please help me, thanks very much.
My explain:
First , define like this,then the multiply of complex number can satisfy most laws of algebra for addition, multiplication. Second, If I treat complex number as a linear operation of $\Bbb{R}^2$. then the multiplication of complex number is coincide with the multiplication of matrix in $M_2(\Bbb{R})$. this explain that this definition is reasonable.
I do not know how much this could help but I faced the same problem.
Let say that we have $z = a+bi, w = c+di$ and that we want to compute the product $z \times w$. So we have $$z \times w=(a+ bi) \times (c+di)=a \times (c+di)+bi \times (c+di)$$ Now, continue expanding and later collecting the terms.