In split-complex numbers, why modulus of $z=a+bj$ is $a^2-b^2$ and not $\sqrt{a^2-b^2}$?

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A common convention in many algebras is that modulus is

$||z||=\exp( R (\ln z))$

where R(z) is the real or scalar part.

If we use this convention for split-complex numbers, we have:

$$\ln (a+bj)=\frac12 \ln ((a+b)(a-b))+j\frac12 \ln\left(\frac{a+b}{a-b}\right)$$

The real part is $\frac12 \ln (a^2-b^2)$, so the modulus should be $\sqrt{a^2-b^2}$.

Yet, according to Winkipedia it is $a^2-b^2$. Why?