For school, we have to give a presentation about topological data analysis and I am in charge of motivating why topological data analysis is cool and useful. Most of what I say is based on "Topology and data" by Gunnar Carlsson. Specifically, I was planning to illustrate the four big advantages he lists by use of an example. However, I can't seem to really wrap my head around the fourth and seemingly most important advantage, namely functoriality.
I have followed a basic course on Category theory and Algebraic topology, but I am not sure what the biggest advantages of this functoriality in data analysis are. So far, I think consistency in randomly sampled subsets is important (because of the example by Gunnar Carlson), but my intuition seems to lag behind.
So, what I am asking is if there is some unifying intuition for the advantages of functoriality in topological data analysis?
I would suggest reading Robert Ghrist's Section 4.10 of his book, Elementary Applied Topology.
To give a brief excerpt from p. 75: