Let $A$ be a C*-subalgebra of $B(H)$ for some Hilbert space $H$. Let's denote by $B$ the strong operator closure of $A$ in $B(H)$.
Question: Is $B$ a von Neumann algebra? [Since a von Neumann algebra is defined as a C*-subalgebra of $B(H)$ that is closed in the strong operator topology, this comes down to determining whether or not $B$ is a C*-algebra].
I know from the literature, that the answer is "yes", but how can we be certain, that $B$ is closed under operator multiplication, given that multiplication $B(H) \times B(H) \to B(H)$ is not strong operator continuous?
That's taken care by von Neumann's Double Commutant Theorem, which gives you $B=\overline {A}^{\rm sot}=A''$, which is a C $^*$-algebra.
The non-continuity of multiplication is not really an issue, because multiplication is continuous on bounded sets and you have Kaplansky's Density Theorem (the sot-closure of the unit ball of $A $ is the unit ball of $B $).