Seriality on certain modal frames - that for every world w there is some world v such that wRv - corresponds to the axiom: $\square$P$\rightarrow$$\diamondsuit$P, assuming a standard interpretation of the relevant operators.
Consider what we might call the reverse seriality: that for every world w there is some world v such that vRw. Is there an axiom to which reverse seriality corresponds, assuming a standard interpretation of the operators?
I've observed any frame satisfying reflexivity, i.e. every w is such that wRw which corresponds to the axiom: $\square$P $\rightarrow$P, satisfies reverse seriality, but that's as far as I've thought it through.
Expanding on the other answer, there is no such formula in the standard semantics.
Indeed, consider the following two models (here every world will be a $p$ world, where $p$ is the only atomic proposition):
$\mathfrak{M}_1$ with exactly one world $w_1$ and the empty relation.
$\mathfrak{M}_2$ with two worlds $x$ and $w_2$, such that $x$ sees $w_2$.
There is a bisimulation linking $w_1$ and $w_2$, so they satisfy the same modal formulas. But if there were a formula that expressed $\exists v . v R w$, then $w_2$ would satisfy it while $w_1$ wouldn't! Thus no such formula exists.
If you really want to express this formula, you need to pass to a richer language. As the other answerer has said, the standard way to do this is by adding symbols that express moving backwards along relations. Often in this context we write $\overset{\rightarrow}{\square}$ and $\overset{\rightarrow}{\lozenge}$ instead of $\square$ and $\lozenge$. We also add symbols $\overset{\leftarrow}{\square}$ and $\overset{\leftarrow}{\lozenge}$ to represent moving backwards along the relation. That is:
$$w \models \overset{\rightarrow}{\square} \varphi \iff \forall v . wRv \to v \models \varphi$$
$$w \models \overset{\leftarrow}{\square} \varphi \iff \forall v . vRw \to v \models \varphi$$
It turns out the following axioms (plus Necessisitation for $\overset{\rightarrow}{\square}$ and $\overset{\leftarrow}{\square}$ and Modus Ponens) are sound and complete wrt the class of all frames with the above semantics:
All classical tautologies
$\overset{\rightarrow}{\square}(\varphi \to \psi) \to \overset{\rightarrow}{\square} \varphi \to \overset{\rightarrow}{\square} \psi$
$\overset{\leftarrow}{\square}(\varphi \to \psi) \to \overset{\leftarrow}{\square} \varphi \to \overset{\leftarrow}{\square} \psi$
$\varphi \to \overset{\rightarrow}{\square} \overset{\leftarrow}{\lozenge} \varphi$
$\varphi \to \overset{\leftarrow}{\square} \overset{\rightarrow}{\lozenge} \varphi$
In this system, "reverse seriality" can be expressed as $\overset{\leftarrow}{\square}\varphi \to \overset{\leftarrow}{\lozenge}\varphi$.
I hope this helps ^_^