Is there such a notion of "expansion" in groups?

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Given a subset of elements of a finite group $G$, I would like it to be such that the set of all distinct words (as elements of $G$) that can be formed from this set is exponentially large in the size of the set. I would say that such a set is ``exponentially expanding"

Are existence of such sets in groups characterized in some way? Is there some standard terminology for this?

What is known?