Lower bounds for the function $y =(e^{x-\alpha}-1)(x-\alpha)$ with $\alpha\in\mathbb{R}^+$

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Consider the function $y =(e^{x-\alpha}-1)(x-\alpha)$ with $\alpha\in\mathbb{R}^+$. I need and estimate such as $$(e^{x-\alpha}-1)(x-\alpha)\ge c (e^x-1)(x-\alpha)$$ or also $$(e^{x-\alpha}-1)(x-\alpha)\ge c (e^{x-\alpha}-1)x$$ for some positive constants $c$. I am in trouble to prove that at least one of these inequalities hold true.

Could someone please help me?

Thank you in advance!

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Where is the function defined? If it is defined on $x\geq k$ for some $k>\alpha$, then the second inequality is equivalent to $$\frac{x-\alpha}x\ge c$$ or $$1-\frac \alpha x\geq c$$ which is clearly true.

Or if $x>0$, then in the first inequality, just $c=1$ does the job since it translates to showing $$\frac{e^{x-\alpha}-1}{e^{x}-1}\geq 1$$ which is of course true since $e^{x-\alpha}=\frac {e^{x}}{e^\alpha}$