Markup reverse to get to original amount?

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I am trying to figure out how to mark something up then reverse it.

I am selling an item for $100$ and I need to cover a $15\%$ advertising expense. I want to net $100$ after advertising is paid for. How do I figure out what percent I should markup the $100$ item to pay for the $15\%$ advertising and still come out with $100$?

Thanks for any help!

Chris Edwards

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Hint: You want to charge $x$ so that $85\%$ of $x$ is $100$. Can you write that as an equation?