I have shown that there are no extreme points in the inner part of $M'$.
So what is left is to find the maxima and minima of the function $f(x,y)=4xy$ on $M=\{ (x,y) \in \mathbb{R}^2 \mid \max(|x|,|y|)=4 \}$.
Intuitively I know that $|f(x,y)|\leq 4^3$ on $M$ and the extrema are attained, since $M$ is compact, and the points $(4,4)$ and $(-4,-4)$ are the maxima on $M$ and $(4,-4)$ and $(-4,4)$ are the minima. But the function is very "friendly" and one can see it immediately. I wonder how one could solve this with "harder" functions.
Usually I solve such problems with the method of Lagrange multipliers, however it does not seem to me that $M$ is a differentiable manifold, since $g(x,y)=\max(|x|,|y|)-4$ is not continuously differentiable. Is there a method to solve for extreme points under such side conditions?
Hint.
Examine the contour level plot for $f(x,y)$ in black, with the feasible region in light blue.