I have no problem with the premise of these notes here. However, I had a conceptual question. $P$, like $B$ or $A$ with lines $r$, $b$, and $a$ respectively, are all arbitrary points on the line. Why, then, could I not model the equation like this?:
$$b = a + t(r - a)$$
If this is not possible, I think I'm missing a key insight here, so I'd appreciate any confirmation on the sorts.

This is equally correct. However we use $r$ as a convention .
Basic to get right is $\vec{r}=\vec{a}+k(\vec{b})$
Here, $a$ is usually, any point's position vector lying on the line. while $b$ is the direction ratio of the line (denoted as $b-a$ in your case)