One of the commonest mistakes made by students, appearing at every level of maths education up to about early undergraduate, is the so-called “Law of Universal Linearity”:
$$ \frac{1}{a+b} \mathrel{\text{“=”}} \frac{1}{a} + \frac{1}{b} $$
$$ 2^{-3} \mathrel{\text{“=”}} -2^3 $$
$$ \sin (5x + 3y) \mathrel{\text{“=”}} \sin 5x + \sin 3y$$
and so on. Slightly more precisely, I’d call it the tendency to commute or distribute operations through each other. They don't notice that they’re doing anything, except for operations where they’ve specifically learned not to do so.
Does anyone have a good cure for this — a particularly clear and memorable explanation that will stick with students?
I’ve tried explaining it several ways, but never found an approach that I was really happy with, from a pedagogical point of view.
I had problems myself with this when I was starting out. I can't remember what I used to get around your first example. For your second example I got it into my head that the minus sign was the "line in the fraction", so $$ 2^{-3} $$ became $$ \frac{1}{2^{3}} $$ Perhaps not for everyone but I found it an easy trick to remember.
For your example $$ \sin (5x + 3y) $$ I just had to hammer it into my head with examples and the log tables. Essentially starting out with something like what's here http://www.math.com/tables/trig/identities.htm and building slowly on that. I know you've said you tried examples but this was worth a shot.
I would have to agree that a students attitude does contribute greatly to the learning/remembering process with such things like this. Our school teacher broke it down to basics. Students were saying "When will I actually need this in the real world", so she asked us all what we would like to do when we finished school. When she came in the next day she had an example for each of us about how at least one of these laws/examples would be needed in our future career. The overall attitude in the class quickly changed and we got the hang of it. I find this very useful in a tutoring situation as many students are sent to find tutors because their parents want them to do better, thus starting with a bad attitude. It may work on a few of your students and even if it is a small few it is a start.