Pivoting: Simplex Algorithm choosing a pivot column for the second time

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I found online a set of notes from a university. I am studying an example of the Simplex algorithm and I am somewhat confused:

  • We defined the pivot column to be the leftmost column with a negative operator in the last row enter image description here

  • So in the first run of the algorithm we have: enter image description here

Now what I don't get is what's coming next: enter image description here

Question: $x, v, w$ are exactly the ones having non-negative values in the last row, so how come they become pivot columns? Isn't the other way around ? $y, z$ are possible pivot columns, aren't they?

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As pointed out in the comments by Brian, the author of this textbook is denoting the basic variable columns as "pivot columns", and the non-basic variable columns as "free variables". The terminology is confusing, however it's probably more rooted from the traditional terms used in Linear Algebra than from most modern Linear-Programming terminology.

Here are more examples of the terminology the author is using to help provide clarity:

Thus, the next pivoting column, using the author's definition of pivoting, would be the $y$ "free" variable as it is the left-most negative column.