I found online a set of notes from a university. I am studying an example of the Simplex algorithm and I am somewhat confused:
Now what I don't get is what's coming next:

Question: $x, v, w$ are exactly the ones having non-negative values in the last row, so how come they become pivot columns? Isn't the other way around ? $y, z$ are possible pivot columns, aren't they?


As pointed out in the comments by Brian, the author of this textbook is denoting the basic variable columns as "pivot columns", and the non-basic variable columns as "free variables". The terminology is confusing, however it's probably more rooted from the traditional terms used in Linear Algebra than from most modern Linear-Programming terminology.
Here are more examples of the terminology the author is using to help provide clarity:
Thus, the next pivoting column, using the author's definition of pivoting, would be the $y$ "free" variable as it is the left-most negative column.