Given the equality $$\|A^*A\| = \sup_{\| x \| = \| y \| = 1} | (Ax, (A^*)^*y) | $$
How do show that it is equal to $\|A\|^2$
Is it by using Cauchy-Schwarz inequality such that $(x, y) \leq \|x\|\|y\|$.
It gives that $$\sup_{\| x \| = \| y \| = 1} | (Ax, (A^*)^*y) | \leq \sup_{\| x \| = \| y \| = 1} | \|A\|\|A\| = \|A\|^2.$$ Since it is the supremum, therefore we can discard the $<$ sign
Is this proof reasonble ?
Your proof shows that $||A^*A|| \leq ||A||^2$. You still have to show $||A||^2 \leq ||A^*A||$.
Now $sup_{||x||=1}||(Ax,Ax)|| \leq ||A^*A||$ by the first equality in your post. The result thus follows.