I've tried to just multiply series from left side, it works. Firstly I'm not sure that its rigorous enough, secondly there's another way.
Hint from the textbook says I should consider $\hat{a}(\zeta)=e^{\zeta \hat{L} }\hat{a}e^{-\zeta \hat{L} }$ and find DE for it, but I'm not sure how can I do that.
Note: $\exp(\hat{a})$ is just $1+\hat{a}+\hat{a}\hat{a}/2+\dots$ as Taylor expansion.
Following the hint, we can take the derivative of $\hat a(\zeta)$ with respect to $\zeta$ and obtain $$\frac{d}{d\zeta} \hat a(\zeta) = [\hat L,\hat a(\zeta)].$$ This is a first-order ODE, and $\hat a(\zeta)$ is the unique solution of this ODE with the initial condition $\hat a(0) = \hat a$.
Now show that the series $\hat a + [\zeta \hat L,\hat a] + [\zeta \hat L,[\zeta \hat L,\hat a]]/2 + \cdots$ also satisfies this ODE and initial condition; this shows that it must equal $\hat a(\zeta)$ for all $\zeta \in \mathbb{R}$.