Prove $\lim\limits_{x\to 0^+} \frac{\ln x}{x} = -\infty$
I've seen the following proof but I think it's invalid:
$$\lim\limits_{x\to 0^+} \frac{\ln x}{x} = \lim\limits_{x\to 0^+}\ln x \cdot \lim\limits_{x\to 0^+} \frac{1}{x} = -\infty \cdot \infty = -\infty$$
Is this proof valid? If not, I'd be glad for an alternative.
Thanks.
Let $y=\frac1x$, then as $x \rightarrow 0^+,y \rightarrow \infty$
$\lim\limits_{x\to 0^+} \frac{\ln x}{x}=\lim\limits_{y\to \infty} y \ln{\frac1y}=\lim\limits_{y\to \infty}- y \ln{y}$
As both $y$ and $\ln(y)$ increase to infinity, therfore $\lim\limits_{y\to \infty}- y \ln{y}=-\infty$
Hence $\lim\limits_{x\to 0^+} \frac{\ln x}{x}=-\infty$