The proximal normal cone $N_S^P(x)$ for a set $S \subset X$, where $X$ is a Hilbert space, is defined as
$$ N_S^P(x) = \{\zeta \in X : d_S(x + t\zeta) = t\|\zeta\|, \text{ for some } t > 0\}. $$
Suppose that we know that $\langle \zeta, x' - x \rangle \leq 0, \; \forall x, x' \in S, \forall \zeta \in N_S^P(x)$. It follows that $S$ must be convex.
Question: what is a straighforward way to prove convexity of $S$? I have tried to show that
$$ S = \bigcap_{x \in S} \bigcap_{\zeta \in N_S^P(x)} \{ u : \langle \zeta, u - x \rangle \leq 0 \}, $$
where the right hand side is an intersection of halfspaces, hence convex. Proving the inclusion $S \subseteq \dots$ is trivial, but I'm stuck showing the other direction.
Suppose $S$ is non-empty, closed, and non-convex. Then, there exist $a, b \in S$ such that $\frac{a + b}{2} \notin S$. Ideally, I want $\frac{a + b}{2}$ to have a point of projection $x \in S$, as this would imply that $\frac{a + b}{2} - x \in N_S^P(x)$, and hence $$\left\langle\frac{a + b}{2} - x, a - x\right\rangle + \left\langle\frac{a + b}{2} - x, b - x\right\rangle = 2\left\|\frac{a + b}{2} - x\right\|^2 > 0,$$ which would prove the desired property false.
If $S$ were proximinal (i.e. every point has at least one projection onto $S$), then we'd be done, but not every non-empty closed subset of $X$ is proximinal if $X$ is infinite-dimensional. Instead, we'll have to use the following theorem of Lau (see section 5 from this paper):
(This is not a trivial result. There might be an easier proof in the Hilbert Space setting, but I'm not personally aware of it. As best I can tell, we really do need a result like this to show some kind of dense proximinality in order prove this result.)
To use this, let $r = d_S\left(\frac{a + b}{2}\right) > 0$. Using the above theorem, there exists some point $c \in B\left(\frac{a + b}{2}; \frac{r}{2}\right)$ such that $c$ projects (uniquely) onto some point $x \in S$. Then, since $d_S$ is non-expansive, we have $d_S(c) > \frac{r}{2}$. As before, we have $c - x \in N^P_S(x)$, and \begin{align*} \langle c - x, a - x \rangle + \langle c - x, b - x \rangle &= 2\left\langle c - x, \frac{a + b}{2} - x\right\rangle \\ &= 2\left\langle c - \frac{a + b}{2}, \frac{a + b}{2} - x\right\rangle + 2\left\| \frac{a + b}{2} - x\right\|^2 \\ &\ge 2\left\| \frac{a + b}{2} - x\right\|^2 - 2\left\| c - \frac{a + b}{2}\right\| \cdot \left\| \frac{a + b}{2} - x\right\| \\ &= 2\left\| \frac{a + b}{2} - x\right\|\left(\left\| \frac{a + b}{2} - x\right\| - 2\left\| c - \frac{a + b}{2}\right\|\right) \\ &> 2r\left(r - \frac{r}{2}\right) = r^2 > 0. \end{align*} As above, this proves the desired property false. Hence, in order for the property to hold for non-empty, closed $S$, $S$ must also be convex.