Suppose $K,L$ are finite fields with $|K|=p^n$ and the $L$ is a quadratic extension over $K$, i.e. $|L| = p^{2n}$. I am trying to show that for any element in the extension $\alpha\in L$ that $\alpha^{p^n+1} \in K$ and moreover that every element in $K$ is of the can be represented as $\alpha^{p^n+1}$ for $\alpha\in L$ . Further, I want to show that if an element in $\beta \in K$ is a generator for $K^*$, i.e. has order $p^n-1$, then there is a generator $\alpha\in L$, i.e. of order $(p^n)^2-1$, such that $\alpha^{p^n+1}=\beta$.
I tested this out with concrete examples with $p=2,3$ and $n=1,2$ but I couldn't really gain much insight from that. I am not sure if this needs to be broken into cases or something. I know that from the extension being quadratic every element $\alpha \in L$ satisfies some irreducible quadratic polynomial in $K$. That is $\alpha^2+b\alpha+c=0$ for some $b,c \in K$. I'm not sure if I need to specify whether $p$ must be odd, but the book does not seem to do so. More stuff I tried with the odd assumption was $\alpha^{p^n+1}=(\alpha^2)^{(p^n+1)/2}= (b\alpha+c)^{(p^n+1)/2}$ for some $b,c \in K$. This does not seem to lead anywhere useful though.
Also, even if I was assume the first part and moreover part, I am still confused by the "further part" . By the moreover part $\beta$ has some representation as $\alpha^{p^n+1}$. We know that $\beta^{p^n-1}=1$ thus $(\alpha^{p^n+1})^{p^n-1}=\alpha^{p^{2n}-1}=1$. Suppose though the order of $\alpha$ was some smaller number $d|p^{2n}-1$, i.e. $\alpha^d=1$. Then $\beta^d=(\alpha^{p^n+1})^d=(\alpha^d)^{p^n+1}=1$. But since $\beta$ is a generator of $K$ the $d$ must be a multiple of $p^n-1$ which does divide $p^{2n}-1$, with remainder $p^n+1$. So it seems that $\alpha$ is allowed to have order $p^n-1$. This would mean though that $\beta=\alpha^{p^n+1}=\alpha^{p^n-1}\alpha^2=\alpha^2$. I am not sure where to go from there though, not even sure if this is the right direction.
Let $q = p^n$.
The roots of the polynomial $x^q - x$ are precisely the elements of $\mathbb{F}_q$. If $\alpha \in \mathbb{F}_{q^2}$, then $\alpha^{q^2} - \alpha = 0$, and
$$ \left(\alpha^{q+1}\right)^q = \alpha^{q^2 + q} = \alpha^{q^2} \cdot \alpha^q = \alpha \cdot \alpha^q = \alpha^{q+1} $$
Therefore $\alpha^{q+1} \in \mathbb{F}_q$.
In general, given a finite extension $L/K$ of fields, there is the concept of the norm (over $K$) of an element of $L$, which is the product of all of its conjugates, and is an element of $K$. If $K = \mathbb{F}_q$, the conjugates of any element are obtained by repeatedly raising it to the $q$-th power.
In this case, we have a quadratic extension, so
$$N(\alpha) = \alpha^q \cdot \alpha = \alpha^{q+1}$$
which gives another proof that $\alpha^{q+1} \in \mathbb{F}_q$.
To see that every element of $\mathbb{F}_q$ is a norm -- that is, a $(q+1)$-th power of an element in $\mathbb{F}_{q^2}$ -- we can appeal to polynomial equations again. Every $\alpha \in \mathbb{F}_{q^2}$ is a root of some equation
$$ f_\beta(x) = x^{q+1} - \beta = 0 $$
and each such equation has at most $q+1$ roots. $f_0(x)$ has a single root $0$ with multiplicity $q+1$. The remaining $q^2 - 1 = (q-1)(q+1)$ elements of $\mathbb{F}_{q^2}$ are distributed among the polynomials corresponding to remaining $q-1$ values for $\beta$, with each $f_\beta$ having at most $q+1$ of them. A counting argument thus shows that every $f_\beta(x)$ with $\beta \neq 0$ must have exactly $q+1$ distinct roots in $\mathbb{F}_{q^2}$.
We could (as the other answers have shown) argue by using the fact the unit group of $\mathbb{F}_{q^2}$ is cyclic.
Having the idea of the norm, it's easy to generalize to arbitrary finite extensions of $\mathbb{F}_q$: the norm of an element of $\mathbb{F}_{q^n}$ is
$$ N(\alpha) = \alpha \cdot \alpha^q \cdot \ldots \cdot \alpha^{q^{n-1}} = \alpha^{(q^n-1) / (q-1)}$$
Of course, this again could have been discovered by using the fact the unit group is cyclic.
(For extensions $L/K$ of arbitrary fields, it's not always true that every element of $K$ is a norm)