$$ g\left(\frac{x+y}{1+xy}\right) = g(x)g(y). $$ One solution is $$ g(x) = \frac{1+x}{1-x}. $$ Another is $$ g(x) = \sqrt\frac{1+x}{1-x}. $$ Any other power of the first solution is also a solution, but for the moment I suspect the second one may be in some reasonable sense the natural one.
Is there a standard name of this functional equation?
Is there an extensive literature?
Does it occur naturally in some particular field?
Are there interesting results? What are they?
$\newcommand{\+}{^{\dagger}}% \newcommand{\angles}[1]{\left\langle #1 \right\rangle}% \newcommand{\braces}[1]{\left\lbrace #1 \right\rbrace}% \newcommand{\bracks}[1]{\left\lbrack #1 \right\rbrack}% \newcommand{\ceil}[1]{\,\left\lceil #1 \right\rceil\,}% \newcommand{\dd}{{\rm d}}% \newcommand{\ds}[1]{\displaystyle{#1}}% \newcommand{\equalby}[1]{{#1 \atop {= \atop \vphantom{\huge A}}}}% \newcommand{\expo}[1]{\,{\rm e}^{#1}\,}% \newcommand{\fermi}{\,{\rm f}}% \newcommand{\floor}[1]{\,\left\lfloor #1 \right\rfloor\,}% \newcommand{\half}{{1 \over 2}}% \newcommand{\ic}{{\rm i}}% \newcommand{\iff}{\Longleftrightarrow} \newcommand{\imp}{\Longrightarrow}% \newcommand{\isdiv}{\,\left.\right\vert\,}% \newcommand{\ket}[1]{\left\vert #1\right\rangle}% \newcommand{\ol}[1]{\overline{#1}}% \newcommand{\pars}[1]{\left( #1 \right)}% \newcommand{\partiald}[3][]{\frac{\partial^{#1} #2}{\partial #3^{#1}}} \newcommand{\pp}{{\cal P}}% \newcommand{\root}[2][]{\,\sqrt[#1]{\,#2\,}\,}% \newcommand{\sech}{\,{\rm sech}}% \newcommand{\sgn}{\,{\rm sgn}}% \newcommand{\totald}[3][]{\frac{{\rm d}^{#1} #2}{{\rm d} #3^{#1}}} \newcommand{\ul}[1]{\underline{#1}}% \newcommand{\verts}[1]{\left\vert\, #1 \,\right\vert} \newcommand{\gg}{{\rm g}}$ $\ds{\gg\pars{x + y \over 1 + xy} = \gg\pars{x}\gg\pars{y}:\ {\large ?}}$
$$ \ln\pars{\verts{\gg\pars{x}}} = \half\,C\ln\pars{\verts{x - 1 \over x + 1}} + D\,, \qquad C, D: \mbox{constants} $$ $$ \verts{\gg\pars{x}} = A\verts{x - 1 \over x + 1}^{C/2}\,,\qquad A:\mbox{constant} $$