Consider the unique continuous function $\mathbb{R}^+\to\mathbb{R}$ such that:
$$f(xy)=f(x)+f(y),\qquad f(e)=1$$
where $\displaystyle e=1+\sum_{n=1}^{\infty} \frac{1}{n!}$.
Assuming $f$ has a Taylor series about $x=1$, can we show, using only this information, that: $$|x|<1:\quad f(1+x)=\sum_{n=1}^{\infty} (-1)^{n+1}\frac{x^n}{n}\,?$$
Here is the proof: In what follows let $$ \alpha = f'(1) $$ Clearly from $$ f(x) = f(x \times 1 ) = f(x) + f(1)$$ we can conclude that $$f(1)=0$$. Now $$ f(x+dx) = f(x~(1+dx/x)) = f(x) + f(1+dx/x)) = f(x) + f(1) + f'(1) dx/x + o(dx/x)$$
Hence $$ \lim_{dx\rightarrow 0} \frac{f(x+dx)-f(x)}{dx} = f'(1) \frac{1}{x} =\frac{\alpha}{x}$$ i.e. $$ f'(x) = \frac{\alpha}{x}$$ Differentiating this repeatedly we can get second and higher derivatives and the Taylor series at $1$ gives $$ f(1+x)=\alpha \sum_{n=1}^{\infty} (-1)^{n+1}\frac{x^n}{n}$$
This series on the right is the expansion for $\log(x)$ and hence $$ f(x) = \alpha \log(x)$$
Finally, since $f(e) = 1$, $\alpha=1$.
Note: Since $\alpha$ is arbitrary, the function with $\alpha=1$ is considered special and $e$ is often defined as that $x$ for which $f(x)=e$. So, somehow, you have to bring in the $\log$ function.