The surface integral over surface $S$ (which is given by $z=f(x,y)$, where $(x,y)$ is a point from the region $D$ in the $xy$-plane) is:
$$ \iint\limits_{S} g(x,y,z)\ dS = \iint\limits_{D} g(x,y,f(x,y))\ {{\sqrt {\,{{\left[ {{f_x}} \right]}^2} + {{\left[ {{f_y}} \right]}^2} + 1} \,dA}}$$
Does there exist a rigorous proof of this formula in real analysis.
In general you have to transform the "volume form" of the three dimensional Euclidean space into the volume form of the embedded surface: there is a nice formula involving the determinant of the metric tensor that allows you to do that. However, to understand the general procedure you need some differential geometry.
What follows is not "rigorous" but gives you the idea, and depending on your definition of what is "rigorous" it may constitute a "visual proof".
First, given two 3-vectors $a$ and $b$, the area of the parallelogram of sides $a$ and $b$ is $|a \times b|$.
Now consider a unit square of sides $(1,0)$ and $(0,1)$ in the plane $(x,y)$, namely in the domain of the function $f$. This square is centered somewhere (say in $(x_0,y_0)$), not necessarily at the origin.
Imagine to project this square on the plane tangent to $f$ at the point $(x_0,y_0,f(x_0,y_0))$: the sides will be $(1,0,f_x(x_0,y_0))$ and $(0,1,f_y(x_0,y_0))$. Why? Because when you move in a direction you must move a bit also along the $z$-direction to remain on the tangent plane (its inclination is described by the gradient of $f$).
Therefore, the "unit square" in the domain draws an area $$|(1,0,f_x )\times (0,1,f_y )|=\sqrt{f_x^2 + f_y^2 +1}$$ on the tangent plane. This "unit area" on the tangent plane is used locally to rescale the natural measure $dx dy$ on the domain of $f$.