Showing that $X * Y$ is homotopically equivalent to $\sum (X \wedge Y)$ . I am really stuck in this problem and any help will be greatly appreciated.
An Edit:
I was looking at the properties of the join from Wikipedia and I found the following property :
However,I do not understand why if $A * {b_{0}} \cup {a_{0}}*B $ is contractible then we are sure that there is a homotopy equivalence between $X * Y$ and $\sum (X \wedge Y)$, could anyone explain for me this, is there is a theorem relating contractibility to homotopy equivalence?

This is Allen Hatcher, "Algebraic Topology" Proposition 0.17:
Note that for CW complexes it is enough if $A$ is a closed subcomplex (which happens here).