Let the $x$'s be vectors and $A$ be a matrix
\begin{align} \nabla xx'Ax &= \partial(xx')Ax + xx'\partial(Ax)\\ &= \partial(xx')Ax + xx'A\textbf{1} \tag{i} \\ &= \partial xx'Ax + x\partial x'Ax + xx'A\\ &= \textbf{1}x'Ax + x\partial x'Ax + xx'A \tag{ii} \\ \end{align}
Questions:
1) Does $A1$ become $A$?
2) Is the $1$ (identity matrix) necessary? I tried inputting the following into matrixcalculus.org and they left the identity in there even though it's not present for other equations I put in?
(y * x' * A * x), with regards to y
x vector, y vector, A matrix
3) What rules or properties would I apply to do $x\partial x'Ax$?
Thanks for taking the time to read this far! I know my notation is sloppy and if you have any comments please let me know
Let vector field $\mathrm f : \mathbb R^n \to \mathbb R^n$ be defined by
$$\mathrm f (\mathrm x) := \left( \mathrm x^\top \mathrm A \,\mathrm x \right) \mathrm x$$
Hence,
$$\begin{aligned} \lim_{h \to 0} \frac{\mathrm f (\mathrm x + h \mathrm v) - \mathrm f (\mathrm x)}{h} &= \big( \left( \mathrm v^\top \mathrm A \,\mathrm x \right) \mathrm x + \left( \mathrm x^\top \mathrm A \,\mathrm v \right) \mathrm x + \left( \mathrm x^\top \mathrm A \,\mathrm x \right) \mathrm v \big)\\ &= \big( \mathrm x \, \mathrm x^\top \mathrm A^\top + \mathrm x \,\mathrm x^\top \mathrm A + \left( \mathrm x^\top \mathrm A \,\mathrm x \right) \mathrm I_n \big) \mathrm v\\ &= \big( \color{blue}{\mathrm x \, \mathrm x^\top \left( \mathrm A^\top + \mathrm A \right) + \left( \mathrm x^\top \mathrm A \,\mathrm x \right) \mathrm I_n} \big) \mathrm v\end{aligned}$$
where the expression in $\color{blue}{\text{blue}}$ gives us the Jacobian of $\rm f$.