Suggest ways to encourage curiosity in maths through memes

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In one of our informal math research club sessions we are thinking of hosting a math meme making competition. Our idea is that math memes will trigger curiosity and interest among the participants. This would not only help in questioning and understanding the mathematical ideas behind the meme but the participants will also have fun doing it. Lets say that I go ahead with this idea. What could be a possible way achieve best results?

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Whatever interest is piqued will not be interest in math. For one, it is hard to imagine a math “meme” being both understandable to most people and about math in any meaningful way.

Second, math is not “memes”. Math is, at its core, puzzles. Many of these puzzles are beautiful or interesting. That is why math is worth studying. If you want people to become excited or engaged, show them the beauty and the intrigue.