The Fibrewise Multiplication on a Normal Vector Bundle of a subset of a Compact Kähler Surface

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Let $\mathbb{A}$ be a (non-empty) subset of a compact kähler surface $\mathbb{X}$.

Denote by $\mathcal{N}(\mathbb{A})$ the normal vector bundle of $\mathbb{A}$.

What do they mean by saying "let $\varphi_{\lambda}$ be the fibrewise multiplication by $\lambda \in \mathbb{C}^*$ on $\mathcal{N}(\mathbb{A})$"?