Real numbers are a totally ordered set, while complex numbers are not. An intuitive explanation can be given by the fact complex numbers can be represented as points of a plane, while real numbers as point on a line. Pure imaginary numbers can be represented as points of a line, so my question is: can we give some kind of total ordering (I mean defining an arbitrary order relation which satisfies the properties of reflexivity, antisymmetry and transitivity) to pure imaginary numbers? If not, why? The easiest one I can think of is using the ordering of real numbers:
$\quad ai>bi\iff a>b \qquad a, b\in\mathbb{R}$
In real numbers $3>2$ because we defined the order relation in a certain way, but we could also define some order relation such that $2>3$ (after all, > is just a symbol that stands for an order relation). Is that right?
That is correct, yes.
The thing to note is, an order by itself isn't actually useful -- it's only when we can do stuff with the order that it becomes interesting.
A cool thing to note is that if you take Axiom of Choice, any set is well-orderable, and thus totally orderable.