Gödel's first incompleteness theorem states that "...For any such system, there will always be statements about the natural numbers that are true, but that are unprovable within the system".
What does it mean that a statement is true if it's not provable?
What is the difference between true and provable?
Provable means that there is a formal proof using the axioms that you want to use. The set of axioms (in this case axioms for arithmetic, i.e., natural numbers) is the "system" that your quote mentions. True statements are those that hold for the natural numbers (in this particular situation).
The point of the incompleteness theorems is that for every reasonable system of axioms for the natural numbers there will always be true statements that are unprovable. You can of course cheat and say that your axioms are simply all true statements about the natural numbers, but this is not a reasonable system since there is no algorithm that decides whether or not a given statement is one of your axioms or not.
As a side note, your quote is essentially the first incompleteness theorem, in the form in which it easily follows from the second.
In general (not speaking about natural numbers only) given a structure, i.e., a set together with relations on the set, constants in the set, and operations on the set, there is a natural way to define when a (first order) sentence using the corresponding symbols for your relations, constants, and operations holds in the structure. ($\forall x\exists y(x\cdot y=e)$ is a sentence using symbols corresponding to constants and operations that you find in a group, and the sentence says that every element has an inverse.)
So this defines what is true in a structure. In order to prove a statement (sentence), you need a set of axioms (like the axioms of group theory) and a notion of formal proof from these axioms. I won't eleborate here, but the important connection between true statements and provable statements is the completeness theorem:
A sentence is provable from a set of axioms iff every structure that satisfies the axioms also satisfies the sentence.
This theorem tells you what the deal with the incompleteness theorems is: We consider true statements about the natural numbers, but a statement is provable from a set of axioms only if it holds for all structures satisying the axioms. And there will be structures that are not isomorphic to the natural numbers.