Unbiasedness and Consistency of OLS estimator : specific task

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does anybody know how I can show that this estimator is typically biased (and consistent)

PS: It is just the standard OLS-estimator. However a constant Matrix $A$ has been added within $X'X$. And sorry for the $^{-1}$ - I did not figure out yet how to do that properly ;)

$ = (X'X + A)^{-1}X'y$

Best, Daniel