In other words,
$$\text{Var}\left\{ [W(t) - W(s)]^2 \right\} = \mathbb E \left\{ (W(t) - W(s))^4 \right\} - \left[ E\left\{ (W(t) - W(s))^2 \right\} \right]^2 $$
How is this equal to $(t-s)^2$ given that $\mathbb E[[W(t)-W(s)]^2] = t-s$?
In other words,
$$\text{Var}\left\{ [W(t) - W(s)]^2 \right\} = \mathbb E \left\{ (W(t) - W(s))^4 \right\} - \left[ E\left\{ (W(t) - W(s))^2 \right\} \right]^2 $$
How is this equal to $(t-s)^2$ given that $\mathbb E[[W(t)-W(s)]^2] = t-s$?
Since for $Z\sim \mathcal (0, \sigma ^2)$, we have $\mathbb E \{Z^4\} = 3 \sigma ^4$ (http://en.wikipedia.org/wiki/Normal_distribution#Moments), we can deduce that
\begin{align}\text{Var}\left\{ (W(t)-W(s))^2 \right\} &= \mathbb E \left\{ (W(t)-W(s))^4 \right\} - E\left\{ (W(t)-W(s))^2 \right\} ^2 \\&=3 (t-s)^2 - (t-s)^2 = 2(t-s)^2 \end{align}