My understanding of "rate" is more physics oriented. For example, distance/time is understandable for me and something I can explain. However, a rate of return:
"The return, or rate of return, can be calculated over a single period, or where there is more than one time period, the return and rate of return over the overall period can be calculated, based upon the return within each sub-period."
http://en.wikipedia.org/wiki/Rate_of_return#Calculation
I run into a problem of units. There's an initial value and final value, the rate being defined as that difference divided by the initial value.
Specifically, if a car travels so far in such amount of time, that rate has units: kilometers and hours. In a word problem, those units are quite important.
However a "rate" of twelve percent return has, seemingly, no units. Yet in a word problem, there will be units.
I'm unclear on how a rate of return has, seemingly, no units. Can it be expressed as a ratio with units?
You need to look at the definition of rate: it can mean a quantity of something based on another quantity, or the amount of charge with reference to calculation. Your question is about the second definition. Aside from that, the rate refers to some amount of currency, but is a ratio which is dimensionless.