What can be said about $f$ in $\frac{f(x,y)}{f(y,x)}=\frac{g(x,y)}{g(y,x)}$ if $g$ is known?

Question

Suppose you have the equailty $\frac{f(x,y)}{f(y,x)}=\frac{g(x,y)}{g(y,x)}$, $x,y\in\mathbb{R}$, and $g$ is known. What non-trivial facts about $f$ can be deduced from this? (Assume $f(x,y)\neq f(y,x)$ and $g(x,y)\neq g(y,x)$.)