In geometric algebra, the commutator product is defined as $A \times B = \frac 1 2 (AB - BA)$.
From linear algebra, I remember that the commutator of matrices is $[A, B] = AB - BA$ and the commutator of linear functions is likewise $[f,g]=fg-gf$. Looking at my notes I see that skew transformations are closed under this operation. But why is that important?
Why do we need this product/ operation? Can I use it to prove some cool theorems or is it useful in performing some algorithms? What is the point of the commutator?
The commutator product is mainly used in the context of multiplication by a bivector. In particular, the commutator product of a bivector with a $k$-vector is always a $k$-vector.
Some useful examples of commutator products:
Some authors put a lot of emphasis on writing $A \times B = (AB-BA)/2$. To me, this has the most connection to the linear algebra idea of commutator, but it's not very useful in practice. While that formula does tell you that the commutator anticommutes (read that over a couple times), I tend to treat it (and most products in GA in general) as merely shorthands for grade projection. That's useful for the usual case of considering 2-vectors, for the only antisymmetric part of the geometric product there is the part that preserves grade of the other multiplicand.
It may seem very non-general to do that, but seriously, 99% of the time I use the commutator product, it's with a bivector. Then again, I don't do a ton of stuff outside 3+1 spacetime or 3d space, either, so there's little need for me to work with higher dimensional commutator products.
Now, what does this core idea of the commutator product have in common with other notions of commutator? Well, it does capture whether two multivectors $A$ and $B$ do or do not commute under the geometric product, and to what degree. You can always decompose the geometric product of two multivectors into symmetric and antisymmetric pieces. It's useful to note that these symmetric and antisymmetric pieces typically are multivectors of mixed grade, however. For instance, even considering a single bivector $F$, representing the electromagnetic field in Minkowski spacetime, $FF$ is fully symmetric, but it has both scalar and 4-vector terms (two well-known invariants of the EM field under Lorentz transformations).