In higher math, operators are defined over a set of objects; and these operators are usually denoted as addition and multiplication with a distribution rule. Assuming multiplication is not repeated addition -- though it can be thought that way in some contexts -- what are the needs that push us to define two operators like this (say, if we hadn't learned the usual multiplication already)?
Why not ten operations? Does anything more complicated always reduce to just two operators?
In some areas, multiplication is sometimes a cross product or even a bracket/commutator. Is there some underlying idea here that "multiplication" represents? If so, what is the principle that causes us to generalize?
I too wondered about this when first introduced to rings. Evidently such structures do exist. Some examples include bilattices and operads (which I've shamelessly lifted from here).
Another generalization in a different direction is $n$-ary groups. An $n$-ary group has only one operation, but it is defined as a function from $G^n\rightarrow G$. So, groups in the usual sense would be called $2$-ary groups.
Regarding multiplication: in ring and field theory, we usually call the second operation "multiplication" simply because the most common rings are $\mathbb{Z},\mathbb{Q},\mathbb{R},$ and the like, in which the multiplication operation is actually multiplication in the classic sense. However many rings involve operations which have nothing to do with the standard idea of multiplication.
The most immediate examples that come to mind are rings of functions, in which addition is be defined pointwise - that is, $(f+g)(x)=f(x)+g(x)$ - and multiplication is defined by composition - that is, $(fg)(x)=f(g(x))$. It is simply an issue of notation that we write $fg$ instead of $f\circ g$ in this context, perhaps to encourage a metaphor with abstract rings, so that we are reminded that all the standard ring theory results still apply to rings of functions.
For an even weirder example of multiplication, if you're savvy on groups, you might like reading about group rings, which consist of "polynomials" in elements of a group $G$ with coefficients in a ring $R$. Multiplication in the group ring is defined by combining the multiplicative group operation of $R$, the group operation of $G$, and the "polynomial" structure of its elements into one big operation.