One of the open problems in graph theory is the chromatic number of the plane
It asks what is the minimum number of colors needed to color every point in a plane such that two points of unit distance apart are not the same color.
What is the importance of this open problem? So far the number is between 4 and 7, but if we do find a better bound or even the answer, what implications will it have?
The answer is that we don't know yet.
As Arthur said, the Hadwiger-Nelson problem doesn't (as far as we know) hold a lot of significance itself. But a few things are known about it which make it more interesting than just a simple curiosity:
Also, and I know this is not directly an answer to your question, but I feel it should be stated: Not all problems have other known applications until much later. Before the theory of modular forms, Fermat's Last Theorem would likely have been thought of as just a mathematical curiosity, but it ended being related to a much deeper mathematical problem (the modularity theorem). Just because we don't know now what a solution to the Hadwiger-Nelson problem might mean for graph theory or other areas of math doesn't mean that it won't mean anything.