Two functors $F: →$ and $G: →$ are adjoint iff there is a family of isomorphisms \begin{align} η_{X, A}: (FX, A)\tilde{\to} (X, GA) \end{align} which is natural in $X$ and $A$ (i.e., $(F\_, \_)≅(\_, G\_)$ as bifunctors).
In my mind, this definition is “clearly useful”, because I've known it for years and I thus see it everywhere. However, when explaining this to someone with a strong "it's only useful if I can prove something with it"-way of looking at things, I could not find a reasonable explanation as to why we care about naturality in practice.
So: For which facts is it important that the family of isomorphisms is natural in $X$ and $A$? For instance, is there an obvious property of adjunctions that just wouldn't work without naturality?
Suppose you have an object $T$ of $\mathcal{C}$, objects $X,Y$ of $\mathcal{D}$ and morphisms $a\colon FT\rightarrow X$, $b\colon FT\rightarrow Y$ and $f\colon X\rightarrow Y$ in $\mathcal{D}$ such that $f\circ a=b$. Then, the bijection given by the adjunction translates $a$ and $b$ into morphisms $\eta(a)\colon T\rightarrow RX$ and $\eta(b)\colon T\rightarrow RY$ in $\mathcal{C}$, whereas applying $R$ also yields a morphism $Rf\colon RX\rightarrow RY$ in $\mathcal{C}$. Now, naturality is precisely the condition that $Rf\circ\eta(a)=\eta(b)$ in this scenario (and the same in the analogous scenario involving pre-composition instead). This then generalizes from commutative triangles (which is what the above example is) to more general diagrams. Intuitively, the adjunction should not only translate morphisms into morphisms, but it should translate commutative diagrams into commutative diagrams.
Now, as @MarkKamsma also mentions in the comments, the single most important property of adjoint functors is the left resp. right adjoints preserve colimits resp. limits. You can prove this by explicitly verifying the universal property and doing so precisely requires you to translate a commutative diagram (a cocone resp. cone) into another one through the adjunction. This is naturality "in action".