What variational problem does the parabolic suspension bridge solve?

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The catenary curve $y(x)$ minimizes the gravitational potential energy $$\int \rho g y ds=\int \rho g y \sqrt{1+y'^2}dx,$$ subject to a fixed length, $L=\int \sqrt{1+y'^2}dx.$

It is known that in a suspension bridge the cable has a parabolic shape. This can be derived from forces. But what potential does that minimize?