I'm reading about the XYZ fixed angle convention for relating reference frames. It says that to solve for the description of frame {B} in frame {A} we do the following:
Start with the frame coincident with a known reference frame {A}. Rotate {B} first about $X_A$ by an angle $\gamma$ , then about $Y_A$ by an angle $\beta$, and, finally, about $Z_A$ by an angle $\alpha$.
Conceptually, why do we multiply in the order $R_Z(\alpha)R_Y(\beta)R_X(\gamma)$ when the actual rotation occurred in the reverse order?
It depends on your conventions on how a matrix $A$ acts on a vector $v$. Does the matrix act on the left ($Av$) or the right ($vA$)? This is essentially a question of whether you think of the vectors as row vectors or column vectors.
If the matrix acts on the left, then $AB$ would act as $ABv$. As you can see, with this convention, $B$ acts on $v$ first, then $A$. So $AB$ means do $B$, then $A$.
If the matrix acts on the right, then $AB$ would act as $vAB$. With this alternate convention, $A$ acts first, then $B$. So $AB$ means do $A$, then $B$.
Either convention is fine. But you have to be consistent throughout, or the calculations will be wrong.