This is a soft question on writing math for research or publication purposes.
When do we number an equation? Or, when should we not number an equation?
Obviously, we number equations when we wish to refer back to them at some later point. But I have observed in textbooks and many publications that the numbering seems to be inconsistent.
For example: Can anyone explain why the top two equations are not numbered, but the bottom ones are? https://arxiv.org/pdf/1201.6656.pdf

Is there a stylistic guide as to when a equation should or should not be numbered?
I try to do what the other answerers say to do: only number those equations I refer to. But on looking at the OP's sample page, another reason to number equations occurs to me: other future writers might want to refer to some juicy equation of mine, and it would do them a service to set things up so they could write "According to Kimchilover's equation (17), blah blah".
Added, 18 July: For example, in the body of the paper I say,
The equation I don't number is $A=B$, which is referred to only by the sentence it occurs in. By the standard rule it gets no equation number. If I had foreknowledge of how important my work will be, I might say something like this in the introduction of the paper, where the problem and methods are described:
And then give my faux-humble formula its number (17).