I was looking at an exercise this morning which I was able to reduce to showing that the nilradical is the the intersection of the prime ideals in a ring -- a fact I remembered was true, but which I tried for a while to prove without success. Bucking my usual tendency to let something like that ruin the rest of my day for research, I dug out my copy of Atiyah and MacDonald and looked up the answer. (The idea is to assume that some non-nilpotent element f lies in every prime ideal, apply Zorn's lemma to the ideals which contain no power of f ordered by inclusion, and then show that the upper bound is prime.)
My reaction to this was something along the lines of, "Ah, I never would have got that, because I never would have tried using Zorn's lemma!" Upon further reflection, I realized that this indicated a serious weakness in my ability to do commutative algebra.
I'm perfectly comfortable using Zorn's lemma for something like showing that an arbitrary vector space has a basis, but when I look at a question like this I'm just not seeing the connection. I know that this doesn't really have a definite answer, but I was hoping that someone would be able to point out some kind of connection that would improve my intuition for when Zorn's lemma might be effective.
EDIT: Thanks to everyone for all the answers. They are all helpful and I had a hard time choosing!
As Dylan Moreland hints at in a comment above, one way to think about your specific question (on nilradicals), which is very commutative algebraic in spirit, is to first localize your ring $A$ at the non-nilpotent element $f$. The problem then amounts to proving that the non-zero ring $A_f$ admits a prime ideal, and this follows from Zorn's lemma: any non-zero ring (with identity) has a maximal (and hence prime) ideal.
This result on the existence of maximal ideals is the standard use of Zorn's lemma in commutative algebra, akin to the existence of bases in linear algebra. If you would like to strengthen your commutative algebra, the solution is perhaps not so much to find a wider range of situations in which to apply Zorn's lemma, but rather to practice applying standard tricks such as localization, so as to find ways to put yourself into situations where this standard application of Zorn's lemma can be used.